HOW TO WEAR
REDEFINING THE FASHION CALENDAR
We want to break the wheel.
The idea of fashion seasons has become unsustainable.
The fashion industry runs like clockwork.
New designs are being pushed out faster and faster, creating a destructive cycle that values
speed and low cost. This incentivizes designers and manufacturers to drive down prices
with unethical labor practices and environmentally hazardous, low quality materials.
Our garments take time to make, because each one is made-to-order.
The amount of unsold merchandise that clothing companies simply throw away is staggering.
We carry little to no inventory, because we simply can’t contribute to this unconscionable waste.
As a result, we don’t adhere to the traditional fashion calendar.
Instead, we take as much time as possible to research new materials, working with producers
to create better fabrics, and testing their claims with laboratory analysis.
Instead of telling you what to wear and when to wear it, our outerwear is based on your needs.
Our ONE is perfect for mild weather, or layering. TWO / THREE is the perfect weight for everyday wear.
And FOUR offers the ultimate warmth for the coldest of days. Ultimately, we understand that you know what is best for you.
Wear only what you need, and nothing you don’t.